About Calcium

The truth about calcium absorption
Think you’re getting enough calcium?
Think again, EVEN IF you’re taking calcium supplements.

•   Only about 30% of the calcium in most supplements is absorbed.

More disturbing news…
Although calcium is needed for strong and healthy bones, there’s a rampant calcium deficiency in this country.

•  The average American consumes only about half the recommended 1,000-1,200 mg daily requirement. (U.S. Surgeon General)
  
  
•  Nine in 10 teenage girls and 7 in 10 teenage boys don’t get enough calcium. (American Academy of Pediatrics)
  
  
•  Many medications make calcium absorption nearly impossible.
  
  
•  One out of every two women over 50 will have an osteoporosis-related fracture in her lifetime. (U.S. Surgeon General)

The World Health Organization classifies osteoporosis as the second leading health care issue after cardiovascular disease.

Stronger bones - In a laboratory study, Paani increased bone density and strength 2.5 to 3 times greater than calcium carbonate, which is used in most supplements.

Ask for Paani Enhanced Waters™ at your favorite store.

If you’re taking prescription or over-the-counter medications for Gastro Esophageal Reflux Disease (a.k.a. GERD) or other conditions commonly referred to as heartburn, acid indigestion, sour stomach or ulcers, please understand that taking calcium supplements provides little or no benefit.
 
The medications for these conditions work by neutralizing or blocking the production of hydrochloric acid in the stomach. This helps to heal the erosions caused by the acid. However, this acid is required for calcium to be dissolved and absorbed. No acid means no calcium absorption.

As we grow older, acid production is naturally reduced, which further reduces calcium absorption.

Paani enhanced water beverage is the only product that does not require acid because it contains calcium that is already in solution and ready for complete absorption.